|  |  |  | | | | | Global Business Articles WebSite | | | | | | | | | | | | | | | | | | | Do you want to know what it takes to successfully market a web site and generate repeat sales?
It’s simple really.
You must position yourself as a perceived expert. It doesn’t matter what product or service you are selling, this same premise will hold true.
What is a perceived expert, you ask?
Good question.
Gone are the days where you could build a simple company web site, list your products and send customers to an order page. New web sites are sprouting up like blades of grass and competition is intensely fierce.
The bottom line is this: why should a customer buy from YOU?
A small but growing number of small business owners have discovered the answer to this question and are kicking your butt. How are they accomplishing this? By positioning themselves as an expert in their industry and using their web site to communicate that fact to potential customers.
How can you become an expert too?
Offer your potential customers an education to compliment the product or service you are selling. You can write it, buy it or license the content you need. Whichever you choose, teaching your customers should be an essential component of your web site and its importance cannot be overstated.
Here are some examples:
If you are selling diamonds or jewelry online, offer articles, tips or even a free guide on “How do I choose the right diamond for me?” or “20 ways to spot fake jewelry.”
If you operate a job search or career database, offer a wealth of guides and tips such as “20 ways to improve your resume,” “what to wear at a job interview,” or “how do I know if a job is right for me.”
If you are selling health related items (ie: vitamins, pills or creams), don’t simply throw up ad copy, a few product images and an order form. Educate your customers on the benefits of each ingredient and how it can improve their well-being. Take it one step further and provide an education on every vitamin and mineral known to man. Just make it fun and easy to read.
You get the picture.
How can this help your web site prosper?
People want to buy the best product they can, at the best price, from someone they trust. Given the fact your customers will never see or meet you, this task is accomplished by your web site. By offering them a wealth of expertise related to the products you are selling, you immediately create a foundation to build upon. You are helping them make a more informed decision as to what to purchase while at YOUR web site. In essence, your web site becomes the salesperson that the customer would normally see in the store or talk to on the phone. Customers always have questions. You have the opportunity to give them the answer and a whole lot more knowledge by becoming a perceived expert in your industry.
If you give your potential customers an education, they will reward you for it. Plus, they will likely tell their friends too!
Your Web Site’s Success Are You A Perceived Expert | | | | | | | | | | | | | | | | | | | | | | | | | If you want more traffic on your beer label’s website, the simple, useful and well-accepted beer coaster may be the answer! A recent German market survey describes the beer coaster as one of the consumers’ favorite forms of advertising. Survey participants classified beer coaster ads as entertaining, eye-catching, appealing and non-intrusive. More than 50% would take a coaster home with them ‘ and they’re a lot more useful than a soggy cocktail napkin. Their durability is what makes coasters a viable advertising format.
The direct marketing situation is ideal. Your customers come across a beer coaster in their free time in a relaxed atmosphere where their attention will be drawn to the coaster on the table. With your brewery’s website address prominently advertised, the message is immediate. Integrating creative ideas such as contests, merchandise sales and the promise of details on your website will prompt the customer to visit the site and extend the temporal attachment to the advertising medium. If you have joined the growing number of companies buying advertising space on the beer home page you will see how beer coasters or beer mats drive up the traffic count.
The next step is getting your beer mats under the noses of your target audience. Of course it is common practice to supply beer coasters to the brew pubs, restaurants and clubs that sell your beer. Let’s extend the market! Do you sell your product in cyber-pubs, or non-alcoholic beverages in cyber-cafes? Providing coasters to these venues is a marketing opportunity that is bound to succeed.
Besides making beer coasters available at your booth, roam the crowds at beer festivals giving out coasters as you go. Contact sporting events and local fairs offering beer gardens ‘ you will supply their beer coasters! When your company sponsors or provides beverages for a charity or special event, include beer coasters in your handout goody bag.
Contests are an interactive way of attracting attention to your coaster and on to your website. Along with your logo and company name, ‘Win A Pub Crawl In New York’ is sure to get attention! Add an arrow or ‘turn over coaster to learn how’ and use the flip side to ask the customer to visit your website for details.
Contest advertising on coasters is ideal for distribution at events and festivals. Attend with a display table and a computer with your website running so people can enter and join the fun instantly. Signage will prompt those present to look at the coaster and visit your site.
Coasters are collectible. A simple Internet search proves their popularity. Including your brewing company’s website address on special collection editions, lottery or coupon campaigns, etc., will enhance the coaster’s value for beer enthusiasts and coaster collectors.
Remember, beer coasters may not be potable but they’re portable. Not many customers take home a beer bottle with its label, set it in front of their computer and log-on; but they will take home a beer coaster!
Beer Coasters Will Drive Visitors To You | | | | | | | | | | | | | | | | | | | | | | | | | In this age of laser and ink jet printers, it is hard to imagine that there has been a time when every printed letter or newsletter had to be arranged and printed in lead type. But the old fashioned way of printing is not yet lost. There are still die-hards who still practice the craft. Perhaps one of the most challenging parts of the printing process is balancing color on press. Most mistakes in color printing are the lack of knowledge of the press operators on color technology. With the printer’s lack of experience and knowledge when it comes to color printing, it is no wonder that most business and individuals with printing jobs become frustrated with their projects.
Hence, before allowing for serious ink and press changes, it is essential to understand how ink separations are made. This is because without balance in the film, it is impossible to adjust dot and color gain on press.
Digital printing is rapidly gaining importance in the printing world as its benefits are more and more realized. This technology involves the creation of the art or image on a computer in digital form and then printing it. Digital printing has transformed the printing technologies used today from outdated printing technologies to state-of-the-art printing techniques. Because of its advantages over other printing technologies, it serves as the best option for those businesses and individuals looking for affordable and long lasting marketing materials.
Just the same, oftentimes, people experience problems with their printed materials. The color may not look great, the graphics are distorted or the result is not what they have expected. For this reason, it is important that you deal with printing companies whose prepress operators and personnel understand the basics of color management and the proper working of digital technology. People who know the advantages and uses of digital technology can explain to you what you need to know. They understand what color temperature is and they know what white balance is.
As a successful color reproduction doesn’t always involve secret tricks but requires paying serious attention to the many required details, it is essential to find the printing company that will understand your print job and offer you the result that you want. Keep in mind that skilled folks know better when the graphics and images you used are in fact badly printed but after they have corrected them you probably won’t even notice it.
Getting the Help of Printing Companies | | | | | | | | | | | | | | | | | | | | | | | | | Business branding is a technique that is necessary to promote knowledge of a business. A custom logo is one of the best ways to practice branding techniques. Logos should do a few things and follow a couple of guidelines to be the best possible representation of a business.
Color Combinations. A good logo only has 2 or 3 colors in it. Using too many colors will make an embroidered logo look unclean and disorganized. Blended colors do not work well for embroidery either. It may be fine on paper because a computer can change color pixel by pixel. With embroidery however, the color change must be accomplished by many stitches which also translates into many different colors. The more colors used in an embroidery logo, the more it will cost, and the more complicated it will look.
Design Guidelines. Specific size guidelines should be followed when sending a logo for embroidery. Shirt logos for the pocket area should be around 4 inches, while logos for hats can be rectangular, no longer than 4 inches. Logos for hats typically must be constructed differently than logos used for shirts so they appear even and centered. A square logo with company name to the left or right may not center up on a hat. In this case the company name should be moved to an orientation that will center it on a hat logo design.
Association to Business. A logo should be a unique custom design that reflects your business. The process of making a corporate logo can be long and difficult, but in the end you should come up with something that attracts customers, reflects the philosophies of your business, and meets current market trends.
Armed with this knowledge of embroidery, creating a great logo than can transfer across mediums is much easier to foresee. Creating a custom embroidered logo for your business is an important decision that will stick with the business for ever. The logo will be printed and embroidered on all marketing material from that point on. Following the guidelines will help create a logo that will be a proud addition to the business.
Custom Embroidered Logo. Make your Business stand out with a custom logo. | | | | | | | | | | | | | | | | | | | | | | | | | So, What Exactly Is The Easy Chair Millionaire?
Now, you may or may not of heard of The Easy Chair Millionaire? It’s a pretty new program (compared to some of the titles out there) but it’s already started making a bit of a stir.
The Easy Chair Millionaire is a guide that has been put together by a guy who claims to have become a millionaire despite the fact that hes excessively lazy. This guy promises to guide you ‘by the hand’ on the road to an Internet fortune. So, what do i think……..?
Does The Easy Chair Millionaire Work?
Now, I’m sure that your aware that there are probably thousands of different money making schemes floating about on the web today. So, does The Easy Chair Millionaire actually do what it claims? It short, yes! The most outstanding thing about this system is that it eliminates all of the complicated stuff. The Easy Chair Millionaire proved to be a very clear and concise method that shows you step by step how to create consistent streams of cash. Seriously though, some of the methods that The Easy Chair Millionaire guides you though proved to be so quick to set up that i was making a few quid within about 2 hours!
How Does The Easy Chair Millionaire Compare With Other Programs?
What makes The Easy Chair Millionaire so different is it’s simplicity. The individual methods that it presents to you are explained in such a manner that you really can’t fail. The Easy Chair Millionaire really does have a way of explaining things. It covers just about every form of making money online that i knew of as well as a couple that i didn’t, but each and every one of them is given to you in blueprint form. It is never assumed that you already know something (when you may not), therefore you can never really make a mistake.
So Bottom Line, Do You Recommend The Easy Chair Millionaire?
I and many others, make a part/full time income on the Internet using the techniques described within the The Easy Chair Millionaire. The only difference is I have had to learn as I went which included making many costly mistakes on the way. If I had a guide like this by my side I could of saved allot of time and money!.
So bottom line…Yes…The Easy Chair Millionaire comes highly recommended!
Thanks For Reading!
Caiden Felix
The Easy Chair Millionaire: Lazy Money Method? | | | | | | | | | | | | | | | | | | | | | | | | | Public Relations Marketing Overview
The key to the success of any business lies in having a plan for effective public relations marketing in place. Whether a business is centered around real estate, product sales, service providing or education and training, the benefits of public relations marketing can be clearly identified by increased revenues on the bottom line. Regardless of the quality of the product or service being offered, if people don’t know if exists, they won’t be able to purchase it. Successful public relations marketing can generate goodwill relationships with customers, advertise sales and specials to attract new business, and put smaller companies on the map using public and media contacts. Developing good public relations is a great way to increase your business and profits.
Who Uses Public Relations Marketing?
Many large corporations have specific departments devoted exclusively to public relations, but most smaller businesses do not have the resources available to generate their own public relations marketing . Because of this, it is often beneficial for such companies to hire an external public relations marketing firm. The cost of contracting a public relations service can be quickly recouped by the profits from the new customers that the P.R. firm will draw to a business. Implementing a public relations marketing strategy is a quick way to get the word out on new products, services or businesses in the marketplace. Hiring an independent public relations firm can turn a small business into a major business in a short amount of time.
Typical Public Relations Marketing Services
There are many diverse services offered by public relations marketing firms that all serve to drive revenue to a business. Whatever the public relations needs of a company, specific contracts can be agreed upon to utilize all or some of the services available. Some typical public relations services can include:
* Mass mail advertising
* Publicizing announcements to local, national or global media contacts
* Trend or product based articles positioned in media outlets
* Press events and the development of press kits
* Web based marketing strategies and implementation
* Promotional event planning
* Market research and analysis
* Development of product incentives
* Public relations general strategies
Public Relations Marketing Staff
Different PR marketing personnel are effective in diverse areas. Depending on the needs of a specific business, choosing the right type of people can positively affect the success of the endeavor. Promotions managers are skilled in handling public events, developing promotional strategies and incentive programs. Marketing managers are more concerned with understanding the current market and making sure that advertising strategies are targeting the appropriate demographics. Simple public relations marketing and media contact distribution are best served by a general public relations firm. Most public relations firms will consult with a business prior to contract initiation to decide on the most effective course of action and the personnel necessary to implement the strategy. Getting help from a professional provider can make the difference in whether a not a business is ultimately successful.
Generating Buzz: The Benefits Of Public Relations Marketing | | | | | | | | | | | | | | | | | | | | | | | | | Small business marketing is not like taking a family vacation.
Did anybody take a family vacation this summer? Do you have children of your own, or do you remember what it was like when you were a kid taking a trip somewhere?
I can still remember the family vacations as a youngster growing up. Our famous treks across America in the family station wagon or the rented RV, when the station wagon became impractical. Now with my own family we’ve taken some similar but generally smaller scale trips.
It seems like one of the most asked questions from a child – “Are we there yet?” Or the other favorite is, “How much longer?” Even families that fly to their vacation destination I’m sure can relate.
What does this have to do with marketing?
I think sometimes (maybe many times) service business owners can become like that child in regards to their marketing. Are we there yet? How much longer?
You work on a web site, or a brochure, or go to networking events and send out letters. Then you wonder when you’re going to start getting results. When does the fun start? You know, the fun — when prospects start calling and others refer and send business your way.
And much like the family vacation, continual asking of are we there yet or how much longer often leads to unplanned stops or detours. You stop to work on other things because there is so much to do and it’s sometimes hard to see how this marketing is going to work.
Marketing shouldn’t start and stop.
Most people say they understand, even if their actions say differently, that marketing is an ongoing activity. Marketing isn’t like a vacation where you have a final destination and then you stop traveling because you’re there.
Unfortunately, many small businesses get frustrated or burned out when they work on their marketing. They want to know, “how long this is going to take”. Are we there yet?
And far too many times, they abandon their marketing “campaign” because it wasn’t getting them results and taking them where they wanted to go. But even worse than that, many times the “are we there yet” mentality didn’t even let them finish planning or put the idea into action.
Eventually they start planning, or maybe just take off on, another marketing trip. Once again, they start wondering how much longer it will be. Are we there yet?
Marketing needs to be an ongoing, lifelong kind of journey for your business. It takes regular and consistent effort to keep your pipeline full of good, high-quality leads and to keep moving your prospects forward until they become paying clients. That means continuously marketing even when you have clients you’re busy working with.
Keep Moving On.
The question “are we there yet?” needs to become “how do we keep going?” Yes, you do need to monitor results so you can assess how well things are working to get you where you want to go. When your measurements show you that something is working, keep doing it. In fact, do more of it.
But you can also keep striving to reach new heights as well. How can you continuously improve even the things that are working to get even better, more consistent results?
If you continue to ask the question, “Are we there yet?” you might just stall out on your journey. You see, eventually you’ll discover some marketing strategies that will start to attract attention and generate the response you’ve been hoping for. It might seem like in fact, “you are there” and so you put the marketing on cruise control.
How to keep moving forward.
When you find yourself asking this most asked question, consider any or all of the following ideas to keep you continuously moving forward.
Study up on marketing. There is no shortage of resources out there. You need to find them and begin consuming them. There are lots of books available on the subject. Look for the ones that offer proven, hands-on strategies and tactics. Remember, one or two good ideas now and then could make a significant difference to your business.
Form or join a “think tank” or mastermind group. Find a group of people who care just as much about your success as you do, just as you’ll care about their success. This is not a group of friends who will simply stroke your ego. Look for an honest group who will ask the tough questions and demand accountability from each other while supporting each others’ efforts.
Attend talks and workshops. If you go and participate fully, you’ll often get just as much from the other participants as you will from the session itself.
Get hands-on assistance. Working with a coach or marketing consultant who can help you focus, set goals, prioritize, create action plans and help hold you accountable could be an invaluable experience for your business.
Support from outside resources like this can help you shift from a mindset of “are we there yet” to a mindset of “how can we keep going.” They’ll help you continue to see possibilities beyond where things currently stand in your business.
Small Business Marketing: Are We There Yet? | | | | | | | | | | | | | | | | | | | | | | | | | Wrong. And the same goes for generating revenue. Done in a vacuum, none of these tactics will get you what you want. For professional services – where your relationship with your target audience develops based on them trusting you – it’s all about layering your “market touches” in a way that incrementally builds trust over time. Too much, too close, too soon, and you scare people off.
Instead, you have to know what strategy to use and when, based on clear objectives. Each strategy has a different purpose. Here’s a quick look at how to make the right choice.
Advertisement is getting the word out about your firm through paid- for ads or commercials in the media, including print, radio, television and internet. You advertise to…
* establish awareness
* build interest in the market
* educate
* interrupt
* change attitudes about your brand or another’s brand
* influence perceptions
* meet a longer-term objective (like raising awareness)
Advertisement tends to be very expensive. Done well -with good messaging, good design, and a big enough budget to be consistent over time – it can be effective. But blowing a big piece of your overall marketing budget on an ad or two is a HUGE waste of money.
Public Relations is getting the word out about your firm through the press, including articles about you (not by you) and interviews with you. These can appear in print, as a story in the media, and online. You use Public Relations to…
* build credibility (and sometimes trust) through a third-party (the press)
* move up a level in the eyes of your target audience and clients
* align publicly (i.e., with a cause)
* generate buzz (i.e., pre-launch)
* get “free” attention
Getting good publicity requires a knack for WIIFM-oriented messaging (What’s In It For Me?). You have to pass the “who cares?” test every time. If you start a press release, for example, with “ABC Company is pleased to announce…,” you’re DEAD in the water. Good relationship- building skills with the press are also a must. PR is often something to crank up once you have the tools in place to “catch” the attention you’ll garner, including a website laden with value and a decent keep- in-touch system.
Promotion is getting the word out through articles/ columns/newsletters that you write, talks you give, networking, sponsorships, events, committee work, referrals you give and get, follow-up meetings, thank you notes, and calls. You promote to…
* encourage your target audience to try you (i.e., visit your website for a valuable download, to subscribe to your free e- newsletter)
* invite your target audience to an event (real or virtual)
* give stuff away (trials)
* introduce a new offer
* meet a shorter-term objective (like fill a workshop)
* test new ideas (i.e., run a poll)
* invite interaction (i.e., to an online discussion forum)
Promotion tends to be the most effective way for professional service firms to build trust in the marketplace. The arsenal of options in your promotional toolkit is both extensive and affordable. Get a basic system of online and offline promotional tactics in place – anchored by a value-packed website to act as your “revenue hub” – and you’re in good shape.
You also have tactical choices to make for each strategy: online vs. offline, print/graphic vs. audio/visual, live (in person) vs. virtual, and so on. Here are some rules of (green) thumb to guide you:
* deploy the WIIFM factor at all times
* unless you have the backing of a big corporate marketing budget, promotion and PR tend to be your smartest investments
* online is generally more cost-effective than print
* permission-based approach is a must for professional services
* don’t randomly try tactics. Have a plan that moves your target audience from Stranger to Acquaintance to Friend to Lover to Loyal Partner (see my article, “How to Earn the Right” for more on this key success factor)
If you want awareness, interest, trusted advisor status, and credibility, you need all three strategies – Advertisement, Public Relations, and Promotion – in your marketing mix. For most firms, having a solid promotional strategy in place first is the smartest ROI. Add public relations and advertisement to the mix next, and your garden will flourish and grow.
How to Manage Your Marketing Mix | | | | | | | | | | | | | | | | | | | | | | | | | I Was Googled
It was just yesterday that an old friend of mine got in touch with me by Googling my first and last name. He found all sorts of articles, which mentioned my name, including my own website as #1.
Googling Your Name is Money in Your Pocket
This reminded me of a client I had who was nowhere to be seen when you Googled their name. This was a huge problem since they were 100% referral and many people searched for their company name on the Internet to find their website. It took two months for them to start showing up, but when they did, it was a HUGE money maker for them. Potential customers who had been referred were finally able to find them.
With the pursuit of optimizing a site for certain keywords, so many companies forget to optimize for their own company name.
The Proof is in the Puddin’
A recent study by Nielsen//Netratings suggest that when web users know the name of a website, they prefer to type in a domain name in the ‘search box’ of Google or Yahoo, rather than typing a domain name into the browser bar.
What does this tell you? Well, it says that if someone has heard of your company, they’re either going to type in your website name or your domain name into the search box and your website better be ready and waiting at the top of the search engines.
Do YOU show up when your name or company name is Googled?
Here’s How You Do It
To search engine optimize (SEO) your company name on your website, here are some tips. (This isn’t an exhaustive list of all that you can do, but it’s enough to get you started.)
** Choose one page on your website to optimize for your company name. It might be your Home page, Contact Us page or About Us page. I recommend your About Us page ‘ it seems that it’s easier and better to talk about you on that page than any other page. Conversely, the Home page should be all about them (What’s In It For Me?) ‘ not about you.
** Add your company name to the ALT tags where possible. ALT tags are the tags that are connected to the images of your website. Search engines don’t index images, so any text on your site that is in the form of an image won’t get indexed. The search engines read the text and the keywords in the ALT tags instead.
** Add your company name to your Meta Tags: namely, Meta titles, Meta description and Meta keywords. A recent study showed that only 34% of Web site owners knew enough to include a simple keyword Meta tag on their website. Therefore, if you add a keyword and properly optimize the rest of your page, you’ll be doing more than 66% of website owners. Of the 34% of owners who DO add Meta data, so many forget to add their company name to the titles, description and keywords! They only remember to add keywords related to their products/services. If YOU remember to do this, think how much further ahead you’ll be…
** Add your company name as a keyword to your chosen page’s body and work it into the content at least 3-4 times. Try to place it one time nearer to the top of the page body. Repeat your company name at the start and end of your paragraphs and near the end of the body. That way, search engines won’t make any mistake about the content since your company name is used repetitively and throughout the content.
** Where possible, include your company name within your hyperlinks. For example on the Home page, you could include the words ‘Contact XYZ Company’ within the hyperlink copy instead of just ‘Contact Us’.
** Finally be patient. With these steps and ONLY these steps, I helped one company go from not showing up on Google at all, to #1 in Google for their company name.
Why Googling Your Name Means Huge Money | | | | | | | | | | | | | | | | | | | | | | | | | There are many so called “gurus” on the net that are offering their advice to you concerning internet marketing. The net is packed with experts and they all want you to join their list.
Most of them just want to sell you something and you never learn anything. How do I know this? Because I have fallen victim to the promises of these experts and joined almost all their lists.
So I have come up with a checklist to consider when attempting to choose a mentor.
1. Is he/she widely known? You would be surprised to learn that not every one with a fancy website is truly an expert. Do a search on Google for his or her name and see what you come up with. Check out their website and see what PR (Page Rank) they have. If they have been around a while the page rank should verify this.
2. Now search his or her name and type in “reviews”. Does he or she get favorable reviews? If the reviews are about 50% good and 50% bad–pass on him or her. If he is truly an expert his/her reviews should run 80% to the good.
3. Is his product or membership site worth the money? How can you tell? Read over the sales letter. Is it choppy or does it run really smooth? Does it offer all the points of interest you are looking for? Does he offer a good unconditional money back guarantee? If he doesn’t, close that page fast.
If everything meets your expectations the go ahead and order. But be sure to find out where the refund link is as soon as you purchase. If it is not what you thought it should be then just ask for your money back. Don’t be shy about it. They will honor your request. (If they don’t then you have found out the hard way whether or not they can be trusted)
4. Does what he/she teach make a difference in your marketing? Obviously if they are teaching you the things that made them a success and you are seeing positive results then you have a winner.
I hope this will help you in your pursuit of internet marketing knowledge. It is not all that is needed to find a reliable mentor but it is a start.
The Search For A Mentor | | | | | | | | | | | | | | | | | | | | | | | | | As you walk by a bookstore fa’ade, you can see a lot of things. Some are worthy of your stare but some are worthy of your time. Between the two, dwell on the latter. They can make you better.
Look around. Does it have your most wanted books? Does it have your favorite novelist?s paperbacks? Does it have catchy and priceless posters? Isn?t it beautiful to stare and reckon how these precious things build foundation, character and wisdom? Yes, these things have somehow contributed to your becoming YOU.
Let’s take posters as an example. When I was still a baby (as supported by the photos taken), I am surrounded by playful, informative and colorful. These posters include the alphabet, cartoons, numbers, animals and the likes. My mom’s habit of having them around continues until I became a teen. From then, I noticed that I have adopted the same scheme. I keep on placing posters to continue being updated, to keep me reminded and to be inspired and entertained. Those reminders and fact have been made part and parcel of who I am today. You may take for granted materials like posters but they do have a large-scale impact to all of us.
Posters have many faces. And that faces can yield different emotions. It can make you laugh with grace. It can turn your laugh into tears. Or pinch your heart in sorrow. It can make you sigh in relief or grimace in dismay. It can inspire you to do something hard and unusual. Nevertheless, it can calm your shattered mind and soul.
Poster is everywhere. And in every piece of it is a multi-functional mentor. They are not just a piece of crap hanging around your room. In fact, they are so priceless that they can move people to action. In connection to the marketing world, poster is one of the effective marketing tools for movies, events, products and services. With a short span of time, posters can make a great percentage of populace informed and updated. That?s how powerful poster can be. It can drive just anybody to watch a show, make a purchase or subscribe to a service.
Moreover, poster printing must be quality and free from any flaw. To ensure this, poster manufacturers must choose expert and reliable printers. The outcome of your masterpieces depends on the printers. The choice is critical. Thus, be cautious in choosing…
A Walk in the Clouds of Multi-functional Posters | | | | | | | | | | | | | | | | | | | | | | | | | There are many great MLM training materials that are available. There are also a few that are not so great. You need these materials in order to build your MLM business, and you need the proper trainings on how to use them properly.
There are some things that you need to consider before you spend any money on MLM training tools. These are the five main things that you need to take a look at for great MLM training tools.
1. Quality.
The quality of recording, sound, duplication, visuals, and content are all very important MLM training materials. You need to make sure that the quality of the programs is good. Make sure the content is not just the same content you hear everywhere else as well.
2. Fresh approach.
A great MLM site should have training materials and tools with a fresh approach. And also a fresh look. Make sure that the tools you choose have a fresh feel. The MLM training materials should only be found in that tool you are considering purchasing.
3. Title of the MLM tool and training material.
Does the title sound appealing? The title will help tell you if the content is going to be appealing. Unique, catchy titles are what you want to look for, but there are exceptions to that rule out there.
Contact the site you are considering purchasing from, and find out the best titles according to their sales.
4. Shipping history.
Do you know someone that has used them before? Do they ship on time? How much do they charge for shipping?
If it is more than $15.00 in total for your whole order, then you may be charged too much. Check into it, and make sure that shipping is not a big expense. See if they ship on time.
International orders are an exception, as shipping rates can be quite expensive, depending on the destination.
5. Return policy.
Make sure that if you receive defective MLM training materials, you can return them with no questions asked. This is a must for all MLM training materials and tools sites. This not only protects you, but also tells you that the company stands behind what they sell.
Also, make sure that the MLM training materials have all aspects of MLM success covered. Make sure the company has products on recruiting, leadership, training, building an organization, personal development, and other pertinent subjects for MLM success. The trainings should be available in different media, such as books, DVDs, CDs, tapes, etc.
There are many sites over the Internet that is offering the best MLM training materials out there. Numerous sites, to be a bit specific. But this is in not saying that the other sites out there are not any good. Most are really good sites.
But these Top 10 MLM Tools sites had some over and above traits that make up for a good training experience for MLM Success.
What are the Top 10 resource sites for MLM training materials?
1) tapesandtools. com
2) dreambuilders. com
3) mlmleadership. com
4) networkingtimes. com
5) mlmbrilliance. com
6) networkmarketingtimes. com
7) miminc. com
 greatestnetworker. com
9) nexera. com
10) mlmbooks. us
Again, there are other good sites out there as well, and you may want to search on the search engines to find other MLM training materials.
But whenever you do look for MLM training materials, ask others what they have used, the results they got from them, the education they obtained and if it was useful to their business.
It’s Not About Talent; It’s All About MLM Training Material And More! | | | | | | | | | | | | | | | | | | | | | | | | | The wide array of colors available in printing today offer a lot of option to all people with printing needs. This wide array of choices tempts people to use a lot of colors and some other extras that they don’t really need for the print job. This often leads to excessive spending and waste of money. Hence, in order to save money and create a stylish and alluring print job, it is essential to decide what color and how much color to use beforehand. This is the first thing you should think of before getting your print project done as your choice of color will have a great effect on the final look and final cost of the job.
Spot color is the simplest and most commonly used printing method. This process allows you to add one or more specific colors to your printing job to add some excitement and sparkle to your brochures, catalogs or business cards without breaking your budget. Although the four color process is an expensive process, for individuals looking for sophisticated graphics and photograph printing this method can be a good option. The four color process makes use of the colors cyan, magenta, yellow and black.
All the same, the four color process may not be a good option for small business because they are not cost effective. So if you will use this process make sure that it is really what you need and you can afford it. It makes sense for a fashion designer to showcase his or her designs in four color brochure. But for a small dress shop they can settle for spot color in their business cards and newsletters.
Grayscale can also be an option when looking for a cost effective printing job. But most people don’t even consider using black in their projects because they can look dull and unprofessional. But you should not actually fear using black because this color can be used to achieve dramatic effects with its 256 shades of grey. Just look at ads in newspapers. Although they are in black inks they are still able to attract a lot of readers and create a large impact.
It is a known fact that color adds life and vibrancy to any printed material so naturally business owner would want to have colorful advertising materials. But when the printing need and budget do not agree with each other, you have to find ways to make them meet halfway. The printing methods mentioned earlier can provide you with ideas when choosing the color printing technique that will save you thousands of dollars. Just remember that the choice and amount of color that you will use in your print job will have a great impact on your budget and the look and feel of the project.
Color Printing On a Tight Budget | | | | | | | | | | | | | | | | | | | | | | | | | Implementing marketing segmentation is never a slam dunk and health plans have more difficulty than other firms because of their regulatory environment. But the pattern of decisions is simple when they are broken into steps.
First, market segmentation research is needed to identify and define market segments. This process is fairly involved and is described elsewhere. (See for example the whitepapers .) The research helps firms decide which segmentation strategy to use. These strategies may be based on purchasing behavior, consumer characteristics, lifestyle information, or other market information.
Second the team must ask, ‘which segment or segments does the health plan wish to target?’
The market research will provide objective information facilitating this decision. Most experts would agree that it is foolish to target a segment to which you do not now have a reasonably good fit (e.g. the GMC truck division pursuing a “green”, hybrid-oriented segment).
Finally, the fun begins. Once target segments have been decided on, there are at least seven ways to use segmentation.
1. Positioning. Take health care as an example. Most health plans offer multiple plans where premiums and access to branded drugs and providers differ. There are segments of the market willing to trade lower premiums for more restrictions on access. But other segments are not willing to make this trade. Market segmentation will help companies re-position their ‘basic’ and ‘premier’ plans to match segments’ motivations and concerns Sticking with health care for an example, some seniors are motivated to act because of service, convenience, or help with health maintenance. If segmentation is implemented, more seniors will find the right product for them.
2. New markets. Products or brands could be positioned to meet the needs of a segment the company does not now serve very well. For example, many limited income seniors have been automatically enrolled in Medicare’s Part D plans, but they don’t have to stay there. If a health plan knows what this segment’s concerns are, it could induce them to switch.
3. Geography. Health plans have found it productive to emphasize different products and selling strategies in different geographies depending on the mix of segments in those geographies.
4. Direct marketing is all about segmentation, but it is often focused narrowly on internal sales analysis. Segmentation can leverage the value of in-house data and make additional data worth the cost.
5. Advertising agencies often drive segmentation research and use it well. For example, the client has chosen to target the “mass affluent” as defined by some combination of assets and attitudes. Media buyers need to know the magazines this segment reads and the types of web sites and search engines they use. Copy writers will incorporate the deep values of this segment into commercial scripts. Creative directors will insist that the visual imagery of advertising be consistent with what the “mass affluent” look like, talk like, and do. Account planners will concentrate their research on the target segment,
using the classification tool to recruit and screen the right people.
6. Call centers. Health plans can ask segment classification questions in their response call-in customer interviews and in their telephone enrollment interviews. The classification can help find the best plan for each caller and this will help assure better retention.
7. Channel mix. Segments may have different affinities for different distribution and sales channels. Perhaps one segment of buyers is unreceptive to e-mail communications; another segment may never accept a personal visit but will read your
e-mail.
It is the exceptional firm, but some have literally organized themselves around segments. In these firms, any employee can tell you who their target is, and who the target is not. If they have multiple brands, each brand is adapted to fit one segment. Brand tracking is done at the segment level. The advertising agency for each brand is expected to zero in on that segment in its messaging and media selection. Because some segments inherently offer higher or lower unit margins, financial expectations of the brands are adjusted accordingly. In health care, one example is Wellpoint’s commercial operation organized around products and services for different segments of employers.
Conclusion
Market segmentation is a far-reaching strategy that can benefit health plan players. Once the targets have been set, the firm has an opportunity to consolidate management of operations around its segmentation strategy. Every business function can be mobilized to take full advantage of the opportunities that market segmentation offers.
Seven Ways to Use Market Segmentation at a Health Plan | | | | | | | | | | | | | | | | | | | | | | | | | How do you build a list building system that funnels subscribers passively into your database day in and day out?
Well, this one question is one of the major questions I get from many of my subscribers who are interested in building a responsive email list. The majority of my subscribers say that they built a marketable email list by using various tactics like ad swaps, articles, and solo ads. But their major problem comes in the area of sustaining their email list growth.
A lot of my subscribers shared with me that they are actually losing more subscribers than they are actually gaining. So how do we avoid this?
Well, that is the focus of this article.
Now let me start off by saying that you will be deceiving yourself if you just think that you can overcome this problem of constantly losing subscribers without any work.
Sitting on your butt and doing nothing is the hogwash approach to online marketing!
It really frustrates me to even think that there are actual individuals who believe that success can come with no work at all!
So before I move forward, make sure you get the lazy approach to online marketing out of your system as soon as possible. If you do not extract laziness from your life and your business, you won’t see any improvement in your life and online business.
Now that we’ve got that out of the way, let me begin describing a legitimate way to passively funnel fresh responsive subscribers into your database.
I will list a series of steps that you can follow below:
1. Generate a content site for your niche
The goal in this step is to generate a website full of useful content that is related to the niche you are trying to build an email list for. A good content site, when organized well, can actually send repeat visitors to your website.
2. Place a Tell a Friend form at the bottom of the pages on your content site
A tell a friend form is a form that allows a visitor to recommend their friends to your website if they find the information on your website useful. A good content site with very valuable information will be virally recommended to a visitor’s friends and family if they find the content enjoyable and full of high quality information.
Therefore, make every effort to select or add the best quality content you can.
3. Add a popup note to every page of your content site
Adding a popup note to your website is an easy way to instantly grab the eyeballs of your visitors and force them to sign up to your newsletter or ezine. The type of popup notes I am referring to have been known to increase the responsiveness of website visitors to a certain offer just by describing the offer in the note.
To see an example of this type of popup in action, visit the link below:
Now do you get the idea!
Just make sure you put a popup note on every page of your content website and you should see some consistent list growth. Also, make sure the popup is advertising your newsletter or ezine.
4. Write an article or press release about your new content website
Writing an article or press release is just a way to jump start the traffic to your website. Just one press release can send you hundreds of links to your site as well as some media publicity.
5. Generate another content website by repeating steps 1 thru 4…or just continue adding original content to your website.
Now this is all it takes to produce a passive list building machine that consistently sends streams of subscribers to your newsletter or ezine. The more content sites you have, the more subscribers you will be able to passively generate.
5 Steps To Generating Your Own Passive List Building Machine! | | | | | | | | | | | | | | | | | | | | | | | | | Leverage On Other People’s List
Internet marketing gurus always talk about building your mailing list. Mailing lists are important because it is true that the money is always in the list.
Most of the time, some Internet marketers will beg other marketers (especially those with a bigger list size) to promote their products, do an ad swap or help them to build their own lists in general.
But what if, instead of relying on YOUR OWN LIST, you can LEVERAGE on other people’s list?
You see, in Internet marketing, there is always someone who has a bigger list size than you. These people will always want to sell products.
If you can create products (such as master resell rights or no restriction private label rights products) and give them the rights to sell YOUR products with YOUR ads in it, you will be getting constant advertising for FREE and people are doing it WILLINGLY for you!
After all, when you promote a product to your list, it is still limited in the sense that you can only mail your list once or twice, but having your products being promoted all over the Internet, will take the burden off the lists and give you additional streams of income.
The Power Of Exponential Growth
Many people neglect the power of viral marketing because they have this misconception that it yields very little at the start. They feel that they would rather promote their products by themselves rather than share the product with other resellers.
The same applies with blog posts. (See the chapter on blogs and themes below).
Let’s do a little math.
Would you rather make $100,000 a month or make build a campaign that doubles in revenue starting at $0.01 a day for every next day?
1 ’2 ’4 ’8 ’16 ”64 ’128 ’256 ”’ MILLIONS!
The power of exponential growth tells us that you will become a millionaire after almost 30 days! (2 to the power of 30!!!)
Do you see the power of viral marketing?
Whether you are getting one new subscriber a day or one sale a day, you will be able to generate lots of traffic just by viral marketing alone!
Now to be realistic, even with the UNLIMITED growth potential on the Internet, there will come a time where there is a saturation point. But it still doesn’t dispute the fact that there are millions of customers (and many resellers) that will market for you and expand your efforts FOR YOU!
It is always a good idea to build several viral marketing channels. That way, even when your viral campaign starts to slow down (due to saturation), you will still be able to leverage on many channels and build your list or your affiliate commissions.
In future articles , i will explore a few tools, both free and paid that will enable you to build several viral campaigns and watch as traffic beats a path to your virtual doorstep!
Why viral marketing is sooo important! | | | | | | | | | | | | | | | | | | | | | | | | | Building and maintaining a high quality list of subscribers is vital to any marketers success. Let’s go over some of the most important steps you need to take to ensure you build a profitable list:
1)First, make sure you put up a good landing page. It should be well-designed and professional looking. If you don’t have any design skills then hire someone to do this for you.
2)Next, put a web form on your landing page and offer your customers the opportunity to opt-in to your mailing list. Give something away free to encourage them to opt in.
3)Make sure any freebies you give away are of the highest quality, because the subscribers on your list will judge the worthiness of your products and services based on the freebies they get.
4)Include a lot of professionally written content and interesting information for your visitors. Your customers will want to read interesting things and want to look for more than just a sales pitch. Content sites are a great way to build trust and loyalty. You can build a content site jam-packed with articles and helpful information, then link to your sales page from your content site.
5)Make sure you keep your customer’s information private. If you tell your customer’s you will not share his or her personal information, then don’t share it with anyone. You will ruin your reputation, and word spreads fast on the Internet.
6)Take some time to try the product you offer yourself. Make sure it is something you consider worthy of buying. If you are selling a book you wrote, make sure it has mass appeal and will benefit the target audience you plan to market it to.
7)Provide top-notch customer service. This is THE number one way to stay ahead of the game. If your customers are happy and you resolve their questions and complaints immediately, then you will win their loyalty and trust.
8)Reward customers that refer others to you. This is a simple way to build trust and loyalty.
9)Respond to your customer’s complaints or inquiries immediately, with the goal in mind always being to satisfy your customer.
10)Remain truthful and honest in all you do. A customer will sniff out a scam faster than a dog will a bone. Don’t lie, don’t trick and don’t steal. Be honest and be who you are, and you will do well working on the Web and building your opt-in list.
10 Quick Tips For Creating A profitable List | | | | | | | | | | | | | | | | | | | | | | | | | AdWords is important, and PPC advertising in general is one of the fastest, easiest, most powerful ways to generate massive online profits quickly if you know what you’re doing.
But that’s the problem. Unless you have somebody taking you by the hand and showing you how not to step on the land mines that can blow your legs off, you could end up losing your shirt and staring bankruptcy in the face.
There are indeed AdWords strategies that can help you blow the doors off of Google’s advertising vault, but what if there were another way? What if you could get scads of free traffic, not have to put money at risk or worry about how much clicks on your ads are costing you?
That’s what Google Profit Pump is about.
You’ve always wanted somebody to connect the dots for making money online. Well, Google Profit Pump does exactly that.
Google Profit Pump will show you the two major techniques that let you exploit the Google loopholes without spending a dime. These are the fastest path to your own $100 Google days (or whatever number strikes you as huge). And you won’t have to cut your profits to pay your AdWords bill.
You receive step-by-step instructions for implementing each one and you can be well on your way within a few hours.
You will also learn the following:
The single biggest thing Google looks for when ranking your pages (and how you can pile on with impunity, and force Google to love you for it).
The biggest Google loophole there is. Change this one thing your web pages (it might take you a day, at the outside) and you’ll get about 80-90% of the Google traffic benefit you’re likely to see. And here’s what counts other people are missing out on their $100+ Google days because they ignore this, but you won’t.
The keyword loophole that lets you sidestep the AdWords rat race. It shows you the keywords Google does NOT want you to target, because it cuts their profits! Do you know why people are pulling in $500 a day and more from Google (yeah, the really big cash)? Because they get this.
Why long tail can mean long time when it comes to killing your job. This is the secret weapon pros use to siphon off thousands of visitors from Google, right under the noses of other people who struggle for years.
How to force sites with PR 3, PR 5, even PR 8 to give you high-quality backlinks. These are the real Google click magnets, and I’m going to show you exactly how to get them easily, without spending a dime. (And by exactly, I mean exactly, with step-by-step instructions.)
The Web 2.0 loophole that just might let you retire rich. If you’re not part of the Web 2.0 revolution, you’re missing out on the biggest free click bonanza there’s ever been. It’s quite possibly the biggest Google loophole there island it won’t be closing any time soon.
The social networking website you need to target for free Google clicks. It will save you hours, days, or even weeks of frustration by telling you exactly which site to target, and exactly how to do it.
How to make your links snowball into a free click storm. I’m not talking about shady black hat crap that’ll get you banned from Google. I’m talking about legit tactics that will leave your competitors in the dust, FAST.
The site you MUST set up if you want to crush your niche. It won’t cost a penny, it’s easy to do, and it’s quite possibly the biggest Google free click funnel on the planet.
A sneaky (but completely legal and ethical) loophole that lets you steal free Google clicks from other people’s blogs. Actually, they’ll be your friends forever if you do this, because it’s a win-win situation. And Google absolutely loves blogs, so you could be giving yourself a huge traffic surge and ranking boost in Google’s search results.
I have spent $30,000+ on information products and I can say without a doubt that google profit pump is one of the very best product I have come across.
Go to the site now …
Google Profit Pump – The biggest Google loophole there is | | | | | | | | | | | | | | | | | | | | | | | | | If your business card isn’t doing what it’s supposed to do ‘ helping the receiver remember you in a desirable way, leaving behind a strong, positive impression of you, your company and your product or service ‘ then it’s a failure. It stinks.
And if you’re reading this article, it probably does. Stink, that is.
Wonder how can I make that prediction, without ever having seen your business card?
Two reasons.
First reason. People keep business cards that have value ‘ business cards that, in their minds, have information on a person or product or service that they find interesting or that they think they’ll need. It only makes sense, right?
In my opinion, such a business card may be ugly ‘ or cheap ‘ or ordinary ‘ but if someone chooses to keep it (for legitimate business reasons, not for scratch paper), it doesn’t ‘stink’.
However, the vast majority of business cards are thrown away almost immediately. According to research I’ve seen, more than 90% of business cards are thrown away the same day they’re received. Less than 1% of business cards are kept more than thirty days.
True, some people throw business cards away because they save the information on them in an alternate format (such as an electronic business card scanner), but most are pitched because they’re of no value to the recipient.
In other words, they stink. They’re crappy. They’re literally worthless.
Reason two to believe your business card stinks.
I have no statistical data to back this up, but I’ve often noticed that many business people seem to be nervous or embarrassed when they’re actually at the point of handing someone their business card.
Maybe Ms. Business is having a great conversation with a potential customer. She’s really excited and enthused about the newest Wonder Widget her company manufactures, and her prospect is smiling and looking interested. But something happens when it’s time for her to hand over the company business card.
She grimaces. She hesitates. Her tone of voice changes. She makes some sort of offhand remark like ‘Well, here’s my business card.’ Instead of eagerly, confidently giving someone this outstanding example of their company’s professionalism and credentials, this awesome, amazing business card ‘ her whole posture and demeanor conveys a sense of embarrassment.
Or maybe you’ve felt it yourself ‘ a mental twinge, or an inner voice that says ‘Maybe he won’t be impressed’ or ‘My card isn’t as good as my competitor’s’ ‘ when the time comes for you to give someone your business card. Instead of giving someone your company card with poise and assurance, you feel reluctant to actually let someone else see it’ and judge it.
After all, that card is your baby. Maybe you were instrumental in the creation of the card. Maybe you’ve had the business card so long that you’ve become attached to it. Either way, if someone throws that business card away, or casually stuffs it into their pants pocket without even looking at it, it feels like rejection. If they don’t appreciate the card, they don’t appreciate YOU.
So’ if you’re worried that your business card stinks, so worried that you cannot hand it out without fearing that it will be found wanting, and if you haven’t had enough positive reactions to reassure you that your fears are groundless’ it probably does.
Of course, there are objective criteria to use when evaluating a business cards” er, ‘stink factor’. And varying degrees of ‘stinkiness.’
For example, business cards that are overcrowded, stink. Business cards that give you no idea what product or service you offer, stink. Business cards that waste the space on the back side of the card may not stink, but they’re certainly being underutilized.
And business cards that aren’t kept, remembered, and used by your customers or prospects, stink.
How To Know If Your Business Card Stinks | | | | | | | | | | | | | | | | | | | | | | | | | Co -founders Rod Stinson and Chris Koehl have brought the 1 Step System opportunity to people all over the world. “Massive Participation” would be the best way to describe what has been starting to happen within the last couple of weeks, as so many want to jump on the band wagon while the company is still very young. This is of course when the biggest profits are made.
What makes this business opportunity so attractive is that it is so easy. It is appropriately called the 1Step System. It stands to reason, the more an individual puts in to their business, the more he or she will get out of it, however, your early efforts in the beginning stages can easily provide at least some income while you lay back and observe. (But does a person really want to lay back with all this easy money to be made?)
Everyone knows, there is no such thing as a free lunch, however, we haven’t seen another business opportunity where start-up costs can so easily be recouped in such a short time and profit starts rolling in. From those who have no experience, to the most seasoned marketer, its a great opportunity to see a steady cash flow in a relatively short time. Is this a genuine income opportunity home based Internet business or a work at home based business opportunity? Whatever you choose to call it, it is a brilliant concept designed for building wealth for anyone who is savvy enough to see just how easy this is in comparison to other turnkey business ventures.
Our experience has revealed that to many unsuspecting home business entrepreneurs have fallen victim to deceptive and greedy get rich quick scams that guarantee your success. This business sets itself far apart from those, and what is so refreshing about the 1 Step System is there is no selling, no phone calls, no explaining, no answering questions and no closing. Most of the work is done for you. It’s a fact, co-founders Rod Stinson and Chris Koehl have taken the ‘Net by storm. It’s nice knowing that with this business, anyone, regardless of their experience or background, has the same chance for financial independence.
As a wise man once said: “Fear and Skepticism are your only roadblocks on the path to success”
For more information visit:
and, for your FREE EBOOK detailing the fastest and easiest way to the top of the search engines, visit:
Brilliant Concept In Online Marketing Silences The Critics | | | | | | | | | | | | | | | | | | | | | | | | | Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with?
As your company’s in-house graphics person–perhaps more by default than by intention–you’re pressed to be a jack/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you have little time to learn advanced design and marketing skills.
Your ongoing challenge is learning to do a little more to get a lot better results–quickly and painlessly.
How can you improve them? What Techniques Can You Apply NOW?
Take these 5 design/marketing tips to heart. Using them consistently will save you time in the long run and attract more customers.
#1 Develop a brand identity and stick with it
Branding is an all-encompassing concept that brings together your business’s product mix, pricing, ambience, promotions, identity, and much more. From a graphics point of view, it’s your logo, stationery, business card, website, and flyers that create a graphic personality. Your descriptive tag line bonds these pieces with added pizzazz.
Think about familiar brands like Nike’s. You know what it offers instantly when you see the logo (the Nike swoosh) and tag line (Just Do It!). You want that kind of instant recognition for your company.
The results? Your messages get noticed because you’ve built credibility and recognition into your brand through consistent use of graphic identity techniques.
#2 “Hook” customers with persuasive writing and a “call to action”
Make a habit of doing these two things: Use persuasive words that “hook” their interest, and include a well-defined call to action in every piece. When writing marketing pieces, what can you do to make them more effective? Apply these basics:
- Know who you are writing for and keep their preferences in mind as you write each word.
- Put your message in terms of “you” rather than “I” or “we.” People don’t care about what “we” offer; they care about how your product or service can make their lives better.
- Make it clear what your readers should do, think, or believe as a result of reading the information you present.
- State your intention as a command–known as a “call to action.” It can be as simple as “Call Today” or “Order It Now.”
The results? The whole point is to encourage your prospects to take action! Whether it’s to send an email or pick up the phone and call you, using precision wordsmithing persuades your prospects to take action…now!
#3 Use digital photography and illustrations to add “kick” to your marketing pieces
A ho-hum marketing piece generates few calls. What a waste! Learn the ins and outs of working with digital photography and illustrations — so much easier with Internet resources galore to choose from.
A few quick tips:
- Place your strongest image in the top half of the page where it will get the best visibility.
- Using one large picture makes a stronger impression than several smaller ones.
- Group several small pictures so they collectively form a single element.
- Juxtapose a small picture with a larger one for contrast.
The results? Photos and illustrations help you add the “eye” appeal that translates into “buy” appeal.
#4 Jazz up your layouts so your most important points stand out
Break up monotonous lines of text with attractive “pull quotes” or “call-outs,” which make critical information stand out on the page. To create a pull quote, just copy a provocative or challenging statement from your text and paste it into a different position on the page using large, contrasting type. Add decorative quotation marks, border it with lines, or place it inside a box to jazz it up.
The results? The points of interest you’ve added draw the reader’s eye to the exact point you want them to remember.
#5 Ensure professional results by using the right file formats
You’ve just created a flyer that will be printed and mailed to your clients. To finish it off, you import a needed graphic from a website and send your file to the printers. Ouch! The resulting graphics looks blotchy and amateur in print. What went wrong? Graphic file formats for the Internet (72 dpi, low-resolution JPG and GIF) and file formats for offset printing (300 dpi, high-resolution TIF and EPS) are totally different animals. In this case, you’ve used the wrong file format and resolution for your purpose.
The results? Choosing the right file formats gives you a professional-looking document with clear images and the quality you want.
Start using these five easy techniques to add pizzazz and personality to your marketing pieces now, and you will “hook” new clients immediately.
‘ Karen Saunders 2005
Capture Clients with Words That ‘Hook’ and Graphics That ‘Kick!’ | | | | | | | | | | | | | | | | | | | | | | | | | If you have joined the blogging revolution that is sweeping the net, and you think you might want to make a little revenue ‘ or a lot of revenue ‘ from your blogging efforts, you need AdSense tips for bloggers. Blogging has opened up an entirely new way of how non-technical people interact with the Internet, and now, anyone can publish anything about any topic ‘ without having a website ‘ and anyone can profit without even having a product!
Adsense for blogs make perfect sense. Google’s advertising programs are designed to work with sites related to the keywords for the ads that are being presented. Each time you add content to your blog, the Google spiders gobble it up. The more you update, the more the Google spider visits your page. Ultimately, you move up in the SERPs (Search Engine Results Pages) for the topics that you write about. You see where this is going. The higher your search ranking, the more traffic you receive, which ultimately leads to higher revenue from AdSense ads.
The beauty of blogs is their potential for rapid growth. If you become known as an expert in your area of expertise, word of mouth spreads quickly and your blog can become very popular. So it is vital that you always teach something with every blog entry. You want your readers to come back frequently and they will if they know they will learn something. Not only will your readers bookmark your blog and return often, but they will link to your blog enthusiastically as well. People in forums will refer to your blogs and discuss what they learned. Websites will link to you as a valuable resource. In short, an informative blog can grow very quickly if the information it provides is valuable.
It is important to write about specific topics, and sprinkle your blog entries with specific keywords to get the best results ‘ and the highest revenue ‘ with your Google AdSense ads. There is a method to the madness. Start your revenue generating blog by testing the waters.
Decide what area you would like to write about and then do some keyword research. Research is easy if you use Google’s keyword tools found at https://adwords.google.com/select/KeywordSandbox . The keyword tools are located in your Google AdWords account. Yes, you need a free AdWords account to be successful but you don’t have to fund it to use the keyword tools. Look for keywords related to your subject that are high paying. These are keywords where the bid amounts are high. Make a list of the top paying keywords, and use that list to determine what topics you will write about.
Remember, you want people to visit your blog time and time again, and build up a readership, make sure that your blog is well written and informative. Don’t just target keywords for the sake of targeting keywords ‘ the writing needs to make sense! Writing valuable content is the first step to generating traffic to your blog, and traffic is needed to profit from AdSense ads!
You are allowed to use the AdSense ad units in two different places on each page. You can accomplish this in a couple of different ways. First, you can add the AdSense ad code to the template for your blog. This is done through the control panel for your blog, and some knowledge of HTML is needed. The other option is to paste the AdSense code directly in your blog post each time you submit a new post. You can use it once at the top and once at the bottom, or once after a few paragraphs of the post, and again after a few more paragraphs.
Get that code in there however you see fit ‘ but then pay close attention to the results so you can see what is working and what isn’t. Tracking is everything if you want to make real money!
Of course, you need to advertise your blog as much as possible as well. Make sure that you provide Trackbacks to other people’s blogs as often as possible, and that you visit blogs, leave comments ‘ and leave a link for your blog as well!
Discuss this topic in the ReveNow AdSense Forums.
AdSense Tips For Bloggers | | | | | | | | | | | | | | | | | | | | | | | | | In this quick report I will tell you how you can gain link popularity for your website and at the same time your website will be receiving targeted visitors. Increasing your link popularity will increase visitors and you will sale more. For better result promote only one URL and not the entire website. Make sure you have search engine friendly meta tag and URL.
Follow the steps below.
Step 1. Search Engine and Directory Submission
Submit your website to search engines and directories. For best result, it is recommended that you manually submit your website to search engines and directory to the right category. Most search engines and directories offer free submission.
Step 2. Articles Distribution
Create or buy articles with the keyword that you want to advertise. Example, if you have a payday loans website then you should write some articles about it or find someone who can write them for you. I do recommend that you submit about 50 articles related to the keyword that you are advertising. If you do not want to write the articles than go to post a project asking for articles about the keyword that you are advertising. You must mention that the articles that you are buying are for redistribution. After you get the articles, that you will distribute, at the bottom of every articles you should ad the link of the website that your are promoting. See example below on the bottom of this article.
After all your articles are ready to distribute then go to iSnare.com. They will submit your articles to a network of 1500 niche content sites. There you must buy credit to distribute your articles. 1 = $2 You only need one credit per article. Also many websites are looking for articles to add to their own website, so you will getting a link back every time your article is posted to another website.
Step 3. One Way Link Exchange
In this step you will buy a membership at the IndexGuy.com link exchange. Link exchange is not a good practice, but you can buy this account because is like paying to directory to get your website added in certain category. Click link to go to IndexGuy.com and shop for a membership. I personally recommend the Bronze Membership for $6.95 a month and you will get 3110 inbound links (This number is daily increasing).
That’s it. Now you can wait to get listed at search engines and directories. Some search engine might take up to two months in order to list your website. But your popularity will build up with time. Just be patient.
How To Gain Link Popularity (Quick Report) | | | | | | | | | | | | | | | | | | | | | | | | | What if you’ve done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don’t know what worked and what didn’t.
Is there anything you can do now before you continue with your marketing efforts and potentially continue spending money on not-so-effective marketing activities?
First of all, don’t beat yourself up. You are not alone. In fact, one of my biggest challenges as a marketing consultant has been to get my clients to track the effectiveness of their various marketing activities.
The first thing to do is recognize the importance of tracking, and make sure that you have a plan in place to track all of your future marketing activities. The simplest way to track is to ask each new customer where or how they found out about you.
You may also want to consider including a code on any flyers or brochures that you distribute, and providing a reason for the customer to bring that flyer in when they come to make a purchase. Reasons to return the flyer could be to take advantage of a special offer, or to get a discount or free bonus gift.
You can also do this by phone or on the Internet if that is how your customers make purchases. Simply ask them to provide you with the code on the brochure or flyer that they are calling or ordering from. Make sure the code is specific to the location or group of people that you distributed the flyer to.
If you are networking or speaking to a group and someone gives you their business card and agrees to receive your free report or e-newsletter, make sure you include a reference in your contact database of the event where you met them.
As far as tracking your past marketing activities, consider asking your current customers how they found out about you.
You could do a survey that includes a number of customer satisfaction questions, but also includes a question to determine how they found out about you.
If you have a handful of clients that you work closely with and you really don’t know how they found you, pick up the phone and ask them.
Either of these tactics should give you an idea of what marketing activities worked and which ones you may be able to do without in the future.
If you’re still not sure, continue with all the marketing activities, BUT put tracking mechanisms into place so you won’t end up in the same boat next year.
(C) 2005 Debbie LaChusa, 10stepmarketing
Determining Marketing Effectiveness Even If You Didn’t Track | | | | | | | | | | | | | | | | | | | | | | | | | At the annual American Association of Advertising Agencies media conference last week, speakers stated that the industry must cater to consumers empowered by technology and multiple content choices. A joint study with Harris Interactive and the American Association of Advertising Agencies reported that roughly one-third of consumers say there is too much advertising interrupting programming.
So…in a nutshell, as business owners, what this means is that we need to find ways to interact with our consumers in ways that are convenient for them while not interrupting them from what they are trying to do. While it may sound like a contradiction, it is certainly achievable. For example, most web site owners and anyone engaging in internet marketing has already realized that despite grabbing visitors attention in a big way, pop-up or pop-under ads generally perform very poorly if at all. In fact, they can often have a negative impact on a visitor's experience and remove all possibility of them becoming a client or customer of the company in question. On the other hand, many companies have had great success with simple text links within relevant copy on a web site. There are several reasons for the success of this type of advertising, such as:
- Relation to the content – The visitor is reading a particular page of a web site because it is of some interest. Conversely, links to relevant content elsewhere are more likely to be of interest to that visitor than those that are not.
- Ease of use – All a visitor has to do is click the link.
- Unobtrusiveness – A simple text link is not a pop-up, banner or big honking flash ad that plays circus music, therefore will not annoy visitors.
To use this idea in your marketing, all that you have to do is present your message in the manner that your prospects want to receive it, make it simple to use and most of all don't annoy them. Perhaps you don’t know how or when your prospects want to receive our message, what they consider simple, or what annoys them. There is a solution for that as well. Ask them.
Reaching your consumer the way they want you to | | | | | | | | | |  | |  | |  |
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